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NAACP Joins GSN Project Based On New Series ‘Without Prejudice?’

Posted by DallasBlackBlog on Sunday, August 19, 2007

Poll, program combine to create provocative approach to opening discussion on raceJuly 25, 2007

The NAACP is excited and proud to be part of a groundbreaking new broadcast and social experiment aimed at helping Americans overcome issues of social prejudice in all its forms. A new Zogby poll underscores the need for that exercise to begin in earnest.

Most Americans believe they don’t make race based decisions…but think their neighbors do, according to a landmark poll by Zogby International commissioned by GSN. The survey is a powerful follow-up to the July 17 premiere of Without Prejudice?, a TV game show that gives people across the country an opportunity to participate in a thoughtful, productive conversation about prejudice. The NAACP, through its Hollywood Bureau, is a consultant for the program that airs Tuesdays at 9 pm (EST) on GSN.

“This is an opportunity for the NAACP to more fully engage in a discussion of prejudice and bigotry and to explain to a wider audience the bases for these ills and how we can rid society of them,” said NAACP National Board of Directors Chairman Julian Bond. “We look forward to our participation and the success of this innovative series.”

The NAACP and GSN will host an upcoming town hall meeting on race, diversity and prejudice.

The survey of more than 10,000 Americans, one of the most comprehensive ever conducted on prejudice according to Zogby, explores attitudes about race, religion, age, sexual orientation, physical appearance and politics. This “Report Card on American Prejudice” is part of a wide-ranging effort by GSN to spur a national dialogue on intolerance and bigotry.

“Our network is proud to sponsor the Without Prejudice Project,” said Dena Kaplan, GSN’s Sr. Vice President for Marketing. “This pioneering effort – which includes the poll and the broadcast of our new game show – will help provoke a national conversation about our inner-most feelings toward race, religion and other issues that define the way we, as Americans, treat one another. GSN hopes the initiative will raise the awareness of prejudice in our nation and create an agenda for positive change.”

Using distinguished pollster, Zogby International, GSN commissioned a poll designed to explore Americans’ preferences and biases. The poll findings will serve as a barometer of the country’s tolerance and a platform for honest discussion. Among the poll�s findings are:

On Race: While 67% of respondents claimed to have no preference themselves between a white, black or Arab clerk in a convenience store, 71% said, “most Americans” would seek out the white clerk; 73% said in the event of a shooting, most Americans would expect African Americans to be involved; 55% said in the event of a drug bust, most Americans would expect African Americans to be involved; 53% said in the event of identity theft, most Americans would expect whites to be involved;

On Political Affiliation: When asked which political party most Americans believe to be responsible for many of the gravest problems facing the world:

  • War: 62% blamed Republican vs. 14% Democrat
  • Global Warming: 56% blamed Republican vs. 10% Democrat
  • Prejudice: 52% blamed GOP vs. 22% for Democrat
  • Poverty: 49% held Republicans accountable; 29% Democrats
  • Crime: On this issue, respondents reversed the trend, with 42% blaming Democrats vs. 23% for Republicans

On Religion: By a wide margin, those polled felt Muslims are the most likely to engage in terrorism (83%) and are far more likely to cause a war (42%); 37% believe Catholics are most likely to be involved in sexual abuse – far more than any other religious group; 15% believe Protestants are most likely to commit domestic violence, followed by Muslims (13%); the poll turned up virtually no negative views toward Jews.

On Sexual Orientation: On gay marriage, 62% said they believe Americans oppose it. Yet 58% would elect a gay person for President – about the same as an Arab-American (57%).

On Disability: When asked to choose whom they believed most Americans would least want to work with, 26% of respondents said someone who is morbidly obese. Twenty-two percent said someone with facial disfigurement. Respondents thought Americans would object much less to deaf and blind co-workers.

Every episode of Without Prejudice? features five contestants under the collective microscope of five strangers charged with deciding which contestant they feel is most deserving of a $25,000 cash award.

To stimulate further conversation, GSN will launch a comprehensive outreach effort including Public Service Announcements, an online forum (featuring snap polls, blogs, discussion guides and community building resources from our partners) and print, TV and online media.

GSN is also partnering with other leading advocacy groups on the Without Prejudice Project, including YWCA, GLAAD, NCLR, and CAIR. To learn more, please visit www.gsn.com/withoutprejudice. For the entire Zogby/GSN poll, visit www.zogby.com. More on the NAACP can be found at: www.naacp.org.

Founded in 1909, the NAACP is the nation’s oldest and largest civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities, conducting voter mobilization and monitoring equal opportunity in the public and private sectors.

About the Without Prejudice Project
GSN created the Without Prejudice Project to provide an opportunity for people across the country to participate in a thoughtful, productive conversation about prejudice. Using distinguished pollster, Zogby International, GSN commissioned a poll designed to explore Americans’ preferences and biases. The poll findings will serve as a barometer of the country�s tolerance and a platform for honest discussion. To stimulate the conversation, GSN will launch a comprehensive project including PSAs, an online forum (featuring snap polls, blogs, discussion guides and community building resources from our partners), a PR effort, and print, TV and online media. GSN is partnering with leading advocacy groups on the Without Prejudice Project, including NAACP, YWCA, GLAAD, CAIR and NCLR. To learn more, please visit http://www.gsn.com/withoutprejudice/.

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